Naming Right
LIQUI MOLY - Since the season 2019/2020, the "strongest league in the world" has been called LIQUI MOLY HBL. The Ulm-based company, which specializes in the production of additives, lubricants and engine oils, secured the naming rights for the 1st league for at least five years, making it the biggest partner of Handball-Bundesliga GmbH.
Central League Partner
Deutsche Kreditbank - Deutsche Kreditbank AG has been closely associated with sports - and handball in particular - as a central partner for many years. Since 2012, the Handball-Bundesliga has been able to call DKB a strong ally and an important source of inspiration. The official bank partner stands for innovation, digitalization and interactive fan experience.
Naming Right Event
REWE - REWE has been the exclusive naming rights partner for the major cup final weekend REWE Final4 in Hamburg since 2015 and also appears in advertising at all HBL events. The food company places its focus in sports sponsoring particularly on healthy nutrition.
Pixum - Pixum is one of the leading online photo services in Europe and since 2017 has been the official naming rights partner of the traditional Super Cup, the official season opener of the strongest league in the world. For more than 20 years, the Cologne-based company has been ensuring with its photo products that its customers can preserve their most beautiful memories forever.
League Partners
Hansa Mineralbrunnen - For over 50 years, Hansa Mineralbrunnen has been bringing refreshment and joie de vivre to athletes' lives with its natural hella mineral water. Our beverage partner based in Schleswig-Holstein has been a key player on and off the field since 2012.
hummel - Since 1923, the Danish sports and fashion company has stood for high-quality and fashionable handball equipment. The strategic partnership with the Handball-Bundesliga has been in place since 2011, making hummel the official supplier of the world's strongest league.
TicketPAY - TicketPAY Europe GmbH - From the 2021/22 season, the Handball Bundesliga will be relying on the ticketing partner from Hamm in Westphalia. In addition to the Pixum Super Cup, the internationally active company will also be responsible for the REWE Final4 handball premium event for the DHB Cup via its systems.
Stiftung Deutsche Sporthilfe - Through its successful partnership with Deutsche Sporthilfe, the HBL has supported more than 4,000 Sporthilfe athletes in over 50 sports since 2014, including Germany's young handball players. Together, Deutsche Sporthilfe and the HBL initiate numerous charity campaigns in aid of Joachim Deckarm, the 1978 handball world champion who died in an accident.
Merkur - Merkur is the main brand of the Gauselmann Group. It has been providing entertainment at the highest level for over 60 years and stands for the brand values of gaming fun, passion, innovation, seriousness and reliability. For more than 10 years the provider of slot machines, games of chance and money games has been the official gaming partner of the world's strongest league.
KÜS - KÜS (Motor vehicle monitoring organization of freelance motor vehicle experts e. V.) has been the jersey sponsor of the referees in the "strongest league in the world" since the 2020/2021 season. The KÜS emblem can be seen on the front and back of the referees' shirts until at least 2023.
PASS Consulting Group - PASS stands for Process Automation and Software solutions. PASS Consulting Group has been the official digitalization partner of the LIQUI MOLY HBL since the start of the 2022/23 season. The German company, which is based in Aschaffenburg, is supporting the Handball-Bundesliga in developing a smartphone app for handball fans. PASS core competence is the digitization of large companys, medium-sized businesses, associations, clubs and start-ups. With over 40 years of experience in software development, the company offers their customers sophisticated IT solutions and cloud services for a better digital world.
Media & Broadcasting Partners
Sky - A full load of handball: Since the 2017/18 season, Sky has been broadcasting all 1st and 2nd HBL-matches live, as well as DHB Cup matches, the Super Cup and the All Star Game. The pay-TV broadcaster, based in Munich/Unterföhring, is the official media partner of the HBL with a minimum of 2023.
SportA - The joint sports rights agency of ARD and ZDF has also been a media partner of Handball-Bundesliga GmbH since 2017. Since then, the public broadcasters ARD, ZDF and the third programs have broadcast at least 16 live matches per season and the Rewe Final4 in Hamburg. In addition, there are extensive rights to highlight coverage in post-match exploitation.
Data Partners
Sportradar - The Swiss company is the global market leader in the collection and provision of sports data. As the "official data partner of the HBL", Sportradar collects and processes match data for all games in the 1st and 2nd Handball-Bundesliga, as well as the Rewe Final4, Pixum Super Cup and the annual All-Star game.
KINEXON - KINEXON has been providing innovative performance data of all players as well as the match balls for the Handball-Bundesliga since the 2019/20 season. The German company, based in Munich, supplies both hardware for real-time acquisition of precise movement data and software solutions for intelligent data processing and analysis.